However, an outdated CMS prevented LSHTM from building an engaging experiences for users that inspired action. Higher education institutions not only depend on digital to increase brand awareness, but also to help drive student applications and further research opportunities. with a significant time difference.” The Challenge “From a management point of view, it was difficult to make sure that we had a regular stream of relevant content and maintain the website, not least because our support was based in the U.S. “From a user point of view, the website looked old-fashioned, it was difficult to find the information you wanted quickly, and much of the content was out of date,” LSHTM’s Chief Information Officer Jon Faulkner said.
This meant delivering an intuitive user experience that enabled every audience to find the information that matters, fast. To drive engagement with prospective students, investors, staff and alumni, LSHTM needed to align its digital strategy more closely with its high-calibre reputation. Founded in 1899, the university’s mission is to improve health around the globe through the pursuit of excellence in research, postgraduate teaching and advanced training in public health and tropical medicine. The London School of Hygiene & Tropical Medicine (LSHTM) is a world-leading center for health research and postgraduate education.
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